Blondies Selfridges Birmingham
Blondies Selfridges Birmingham

Blondies Kitchen Selfridges counter
Blondies Kitchen Selfridges counter

Kingley Street London popup
Kingley Street London popup

Blondies Selfridges Birmingham
Blondies Selfridges Birmingham

1/5

London, UK

Blondies Kitchen

Planning

Retail design

Packaging

Founded in 2016, innovative British bakers Blondies Kitchen commissioned us to support them with their fast-paced F&B retail journey. Following a successful pop-up, Blondies approached us to design a permanent home in the food hall at Selfridges London. Since then we’ve designed pop-ups for them in London’s Carnaby district, Bicester Village and just completed their second Selfridges concession in the food hall at Selfridges Birmingham.

 

It’s an enjoyable task to collaborate creatively with these agile entrepreneurs on the expression of their distinctive brand. Usually aided by copious product tastings our design invention has resulted in a collection of fun, fresh, individual retail experiences, loved by Landlords, the Selfridges design team, and Blondies’ loyal customers alike.

 

“Thank you Innovare Design for all your amazing creativity and always getting our brand!”

 

Chelsie Collins & Kristelle Levy, Founders, Blondies Kitchen