Family owned Welsh jewellery brand Clogau has evolved significantly since it launched 30 years ago, back in 1989. Today they have over 350 wholesale partners, seven own stores plus a successful online, travel retail and TV shopping presence. It’s one of Wales’ success stories but it’s a brand that not everyone has heard about.
Clogau approached Innovare Design to help them with a strategic brand review to reflect their multichannel business and to strengthen their growing own store retail presence.
The new store concept provides a new and compelling brand experience for customers and was shortlisted for Store Design of the Year at the 2018 UK Jewellery Awards.
“After experiencing the expense of a flagship store refit I was secretly optimistic that the fit-out would have a positive effect on the bottom line but didn’t want to commit to an exact figure, and despite masking my optimism I am now extremely pleased to announce that sales in the refitted Cardiff store have increased by almost 20%.” Ben Roberts, MD, Clogau
Mono-Brand Retailer of the Year, UK Jewellery Awards 2019