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David Clulow Opticians

“Innovare Design has played a key part in the successful brand development and rollout of the David Clulow estate. Their commitment and enthusiasm to deliver always exceed expectations.”

Peter Drewitt
Optical Operations Manager, Luxottica Retail UK & Ireland

We have been the custodians of a UK-wide rollout for David Clulow since 2007 – from new concept stores through to shop-in-shop solutions. Our brand development work established a unique colour palette and in store character. This was applied to an in store communications plan, focusing on the benefits of brand, function, product and promotion and was implemented throughout their estate.

John Lewis Opticians_01_screen

John Lewis Opticians – design development of this new concession for Luxottica UK.

David Clulow shop-in-shop, Harrods, Knightsbridge, London, UK

David Clulow Sunglasses, Harrods, Knightsbridge, London, UK

David Clulow new generation store, Cheapside, London, UK

David Clulow new generation store, Cheapside, London, UK

Optically corrected screens at service desks aid customers to 'try before they buy'

David Clulow, Cheapside – Optically corrected screens at service desks aid customers to ‘try before they buy’

Summary

  • Services
      • • Brand development
      • • Concept design
      • • Shop-in-shops & kiosks
      • • UK wide store rollout