“The results speak for themselves. Innovare have transformed the space and the environment at Selfridges and we witnessed an amazing response from our customers with an overnight uplift in sales of well over 30%”
Managing Director, Lola’s Cupcakes
LOLA’s is a unique and successful bakery concept dedicated to handcrafting the most delicious cupcakes and celebration cakes. The new owners asked Innovare Design to help with a brand development exercise to signal a change and a new chapter without alienating LOLA’s considerable fan base.
We have been able to bring clarity to the name and emphasise the handcrafted nature of the product while respecting the existing brand values – these are still the best cupcakes you’ve tasted!
Our rebranding delivered an overnight uplift in sales. The new retail concept expresses a fresh and delicious experience with the fun and enthusiasm of the brand now clearly reflected. ‘Legalise cream cheese’ and ‘Take your pleasures seriously’ adorn the new staff uniforms, while the new brand personality has given rise to numerous merchandising opportunities, including T-shirts, collectable storage tins and a LOLA’s iPhone case.
LOLA’s concession in Top Shop’s flagship store, Oxford Street, London, UK
LOLA’s uniforms express the fun and excitement
LOLA’s 50-seater cafe, Brent Cross shopping centre, London, UK
The iconic illustrated cake stand: has been applied to environmental graphics, packaging and promotions
- • Brand development
- • Concept design
- • Interior design
- • Environmental graphics
- • Packaging and
- • Visual Merchandising