“We are really thrilled with the end result. Lloyd and his team have successfully captured the essence of Sipsmith and created the perfect sipping space! The feedback from visitors has been amazing.
Fairfax Hall, Co-Founder, Sipsmith
Sipsmith London commissioned us to come up with a training bar area at their West London distillery that reflects the Sipsmith passion for ‘things well made’. Our brief was clear – to express the craft, character and uncompromising quality of their gin. We worked with award winning British bartender and bar & drinks consultant, Chris Moore, to ensure that the function and form of the new cocktail creation zone met the exacting standards of today’s modern mixologists.
The unique Sipsmith distillery has been housed in a quiet Chiswick backwater since 2014. The heroines of their industrial space are undoubtedly the beautiful family of bespoke handcrafted copper stills – Prudence, Patience, Constance and Cygnet – but the on-site mixing and tasting station plays a key role in Sipsmith’s on-trade professional training, as well as being at the centre of tasting tours for the general public.
Our design vision was built on the Sipsmith experience – the depth of thought, passion and creativity that goes into every drop of gin they make. We needed to impress and inspire professional mixologists and trade buyers as well as to surprise and delight visiting gin lovers who regularly tour the distillery.
The end result is certainly memorable. A 5m U-shaped copper topped counter now glows with pride while its mild steel base construction serves to ground it to the industrial space. A Sipsmith branded centrepiece adorns the back wall, with a 1.1m green panel featuring a sculpted polished copper swan’s head and illuminated copper lettering. Either side of this brand panel are display shelves set into an iconic Victorian London map graphic wall that pays homage to the geographic origins of the brand. Centre-stage, below this brand wall, sits the hero product in glass balloons on display pedestals. The whole space is carefully lit with feature copper pendants and ceiling spotlights which focus on key elements and add to the drama.
Apart from the under-counter stainless steel and bespoke copper elements, the tasting station has been handcrafted on site. Before installation the area was stripped out then fully rewired and re-plumbed and a new screed concrete floor laid. Blockwork walls have been replastered and painted and the ceiling and rafters painted out in corporate dark grey black to help zone the area.
Sipsmith London are not just celebrating the completion of the new tasting bar – they were recently accredited CoolBrand status for 2016/17 on top of being voted as a Top 10 Trending Brand by The World’s 50 Best Bars every year since 2013.
- • Concept design
- • Interior design
- • Environmental graphics