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London, UK

Blondies Kitchen


Retail design


Founded in 2016, innovative British bakers Blondies commissioned us to support them with their fast-paced F&B retail journey. Following a successful pop-up in Selfridges London, Blondies approached us when they were offered a permanent home in Selfridges Food Hall. So our enjoyable task has been to collaborate creatively with these agile entrepreneurs on the expression of their distinctive brand within Selfridges’ competitive retail space.


Aided by copious product tastings our design invention resulted in a fun, fresh, individual retail experience loved by the Selfridges design team and Blondies’ loyal customers alike which was then adapted for their first West End pop-up store in London’s Carnaby district.

“Innovare Design helped us secure our foothold in Selfridges and thanks to their ongoing support we opened our first West End pop-up store in London’s Carnaby district.”

Chelsie Collins, Founder & Director, Blondies Kitchen