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UK

Clogau Jewellers

Brand review

Brand identity

Planning

Retail design

Environmental graphics

Family owned Welsh jewellery brand Clogau has evolved significantly since it launched 30 years ago, back in 1989. Today they have over 350 wholesale partners, seven own stores plus a successful online, travel retail and TV shopping presence. It’s one of Wales’ success stories but it’s a brand that not everyone has heard about.


Clogau approached Innovare Design to help them with a strategic brand review to reflect their multichannel business and to strengthen their growing own store retail presence.


The new store concept provides a new and compelling brand experience for customers and was shortlisted for Store Design of the Year at the 2018 UK Jewellery Awards.

“After experiencing the expense of a flagship store refit I was secretly optimistic that the fit-out would have a positive effect on the bottom line but didn’t want to commit to an exact figure, and despite masking my optimism I am now extremely pleased to announce that sales in the refitted Cardiff store have increased by almost 20%.” Ben Roberts, MD, Clogau

Mono-Brand Retailer of the Year, UK Jewellery Awards 2019