David Clulow opticians Harrods
David Clulow opticians Harrods

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David Clulow opticians Selfridges
David Clulow opticians Selfridges

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David Clulow opticians Cheapside
David Clulow opticians Cheapside

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David Clulow opticians Harrods
David Clulow opticians Harrods

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UK

David Clulow

Opticians

Brand identity

Planning

Retail design

We were the custodians of a UK-wide rollout for David Clulow – from new concept stores through to shop-in-shop solutions. Our brand development work established a unique colour palette and in store character. This was applied to an in store communications plan, focusing on the benefits of brand, function, product and promotion and was implemented throughout their estate.

“Innovare Design has played a key part in the successful brand development and rollout of the David Clulow estate. Their commitment and enthusiasm to deliver always exceed expectations.”

Peter Drewitt, Optical Operations Manager

Luxottica Retail UK & Ireland