Dumdum Intu Lakeside shopfront
Dumdum Intu Lakeside shopfront

Dumdum Intu Lakeside seating area
Dumdum Intu Lakeside seating area

Dumdum Euston counter display
Dumdum Euston counter display

Dumdum Intu Lakeside shopfront
Dumdum Intu Lakeside shopfront

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London, UK

DUMDUM Donutterie

Brand identity

Planning

Retail design

With three successful UK outlets under his belt and an exclusive arrangement to supply Harrods, DumDum Founder Paul Hurley set his sights on franchising his unique artisan donut brand. He enlisted Innovare Design to help with a rebrand to unlock his business vision and create a strong brand platform to support his national and international expansion plans.

“I really feel that the team at Innovare Design have helped me to unlock the brand potential for DumDum Donutterie. I talked and they listened. It’s been a fantastic, fast-paced collaborative journey and it’s not over yet…watch this space!”

Paul Hurley, Founder, DumDum Donutterie