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Hugh Rice

Brand identity


Retail design

Hugh Rice is a multi-award winning jewellers with a great passion for their sector. We have been delighted to partner them in recent years with a number of retail design projects including their latest ‘jewel in the crown’ achievement to accommodate a Rolex room at Hugh Rice’s flagship store in Hull. In addition to designing their luxury jewellery and watch boutiques we also helped them with a completely new retail brand extension – Luxe by Hugh Rice – which was shortlisted for Best Store Environment at the 2017 UK Jewellery Awards.

“Innovare Design quickly understood our expertise in this competitive market place and helped us to create the perfect environments in which to showcase our watch and jewellery brands. We’ve been getting brilliant feedback from our customers.”

Paul Rice, Managing Director, Hugh Rice Jewellers

Winner, Retailer of the Year, UK Jewellery Awards 2020

Winner, Inspiring Independent 2018 & 2019, Retail Jeweller

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