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Lola's Cupcakes

Brand identity



Retail design

LOLA’s is a unique and successful bakery concept dedicated to handcrafting the most delicious cupcakes and celebration cakes. The new owners asked Innovare Design to help with a brand development exercise to signal a change and a new chapter without alienating LOLA’s considerable fan base.
The new identity and retail concept expresses a fresh and delicious experience with the fun and enthusiasm of the brand now clearly reflected. In addition the new brand personality has given rise to numerous merchandising opportunities, including T-shirts, collectable storage tins and the LOLA’s iPhone case.

“The results speak for themselves. Innovare have transformed the space and the environment at Selfridges and we witnessed an amazing response from our customers with an overnight uplift in sales of well over 30%”

Asher Budwig, Managing Director, Lola’s Cupcakes

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