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by Hugh Rice

Brand identity


Retail design

We worked with Hugh Rice, a multi-award winning British jewellers, on this retail brand extension - Luxe by Hugh Rice. Focussed on housing designer jewellery brands like PANDORA, Nomination, Thomas Sabo, Michael Kors, Olivia Burton and many more, the brand recently opened its third successful store. The brand’s store concept was shortlisted for Best Store Environment by the 2017 UK Jewellery Awards.

“It’s been an amazing journey. Innovare Design has helped us to unlock our full brand potential in order to realise our vision for the business.”

Paul Rice, Managing Director, Hugh Rice Jewellers

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