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And so this is Christmas: eight inspirational seasonal store window displays

Updated: Mar 30, 2020

It’s the busiest time in the retail calendar and the impact of a great store window display can make all the difference to footfall. So we asked some of our clients to tell us about their favourite Christmas window displays and why they like them. We hope you enjoy this selection and maybe even get some inspiration for next year!

1 - Chosen by Clogau

Janet Bell Home – Anglesey

Installation is by Welsh maker Amy Swann, in collaboration with artist and

shop owner, Janet Bell

“This is a shop I recently bought some gifts in, on the Isle of Anglesey in North Wales. It has recently moved into a new location with a spacious interior. The hanging leaf shapes are laser-cut from fabric, and beautifully complement the merchandised display of Scandi homeware items in pale icy tones. I love this delicate, organic interpretation of a Winter Wonderland*. An archway of intricately arranged laser-cut leaves and willow branches warmly invite the customer inside.”

Katie Merrills, Design & Retail Marketing Manager, Clogau

2 - Chosen by Hamilton Business

Steffans Jewellers, Northampton

“My favourite is a bit unusual but reflects the business and its off the wall branding message throughout the year. Steffan’s Jewellers’ brand focus and product selections reflect the quirky, yet sophisticated eccentric characteristic of Britain. Their Christmas VM reflects this vision featuring their ‘Love you to the moon and back’ range.”

Willie Hamilton, Founder, Hamilton Business

3 & 4 - Chosen by Blondies Kitchen

Cartier, London (image courtesy of Sweet Monday)

Annabels, London (image courtesy of Secret London)

“Couldn’t choose between these two! Cartier has the classic red ribbon frontage that they usually have and for me it represents true Christmas spirit! Annabels has a huge white Christmas tree with gold baubles all over it. I can’t say I’ve purchased anything from Cartier this year, or eaten at Annabels but their window displays are WOW! And who knows, maybe next year I’ll be gifted with Cartier diamonds and wined and dined at Annabels!”

Chelsie Collins, Director, Blondies Kitchen

5 – Chosen by Paperchase

Conran Shop, Marylebone, London

“I love how this is both window display and immersive experience whilst being so simple and effective. The use of single coloured ribbons on mass is amazing. Carving out the showcase space for the product to shine and catch your eye as you walk past… reminds me of a great Christmas fest or the “Generation Game” both of which pull at my emotions sparking great memories with friends and family during the festive season.

Talking to the teams in store it also has a sustainability back-story too – all ribbons used are eco-friendly and will be repurposed in the new year as the instore gift wrapping service. It truly is the gift that keeps on giving!”

Jennifer Ralton, Head of Customer Experience, Paperchase

6 - Chosen by W.Bruford

Velvet, Hove

Window concept: Magical Enchanted Aviary

Designed by Director Emma Draper & Marketing Manager Gemma Coupland

“I just love this shop window which always surprises and delights me. I went past it recently and it really stops you in your tracks. It’s so festive and tempts you inside to explore all their wonderful stock.” Bianca Wooler, W.Bruford

We spoke directly to Velvet’s Gemma Coupland to get the backstory to this delightful

festive window:

“We had this vision of an enchanted forest with 1000s of twinkly lights and birds flying everywhere and wanted to bring that vision to life. We go out to one of our suppliers in Holland to buy all our Christmas pieces and start planning everything in February. We look forward to this window all year and love seeing everyone’s reaction when we put it in.” Gemma Coupland, Marketing Manager, Velvet

7 – Chosen by Wakefields

Anthropology, London

“I actually couldn’t decide between Boodles and Anthropology but for shear eye-catching colour and vibrant brand story telling, I’ve selected Anthropology. As a brand known for its careful curation of ‘unexpected, distinctive finds for your wardrobe and home’ these giant baubles, pompoms and choice of display deliver drama, curiosity and standout. It’s exciting and just makes me want to go inside.” Melanie Wakefield, Wakefields Jewellers

8 – Chosen by Innovare Design

We couldn’t leave it all to the clients so we took a vote in the studio and chose our favourite Christmas window. We all agreed that the Whistles ‘It’s nice to be nice’ window concept is a great one. The collaboration with Goldfinger Factory – a design-led social enterprise – deploys traditional craftsmanship and reclaimed materials that would have otherwise gone to waste. The result is a stylish window display that is not only on brand but reminds us about Whistles’ commitment to ethical trading and reducing their environmental impact.

We hope you've enjoyed this round-up of festive windows. We wish you Seasons Greetings and the very best for 2020!


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