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Bespoke retail design for Selfridges Sunglasses

Updated: Jun 11, 2019

In celebration of summer we have designed 2 unique shop-in-shops for Selfridges Sunglasses – one at their Oxford Street store in London and the other at Manchester’s Trafford Centre.


Our contemporary, pop-up retail design for Selfridges Oxford Street showcases 3 key brands – Oakley, Persol and RayBan – all displayed against an urban street wall graphic. Interactive elements have been combined into the display for each brand to entice and delight customers.



At Selfridges in Manchester’s Trafford Centre, we have designed a bespoke shop-in-shop with a luxury feel to set-off the premium brands on offer. Powder-coated metalwork, polished stainless steel and high gloss lacquers all deliver a richness to the unitary display, while internally illuminated glass shelves add a touch of elegance to the desirable product range. We also worked closely with Chanel to incorporate their new, exclusive wall bay into our retail design scheme.