This autumn we’ve worked with award winning gemologist Helen Dimmick on her new Green+Benz jewellery store.
“Innovare Design came highly recommeded. We’ve really benefited from their expertise and creativity. Together we have delivered a fabulous, stand out store for Chesterfield.” Helen Dimmick, Managing Director, Green+Benz
We’ve enjoyed working on this project with Helen and are thrilled that it was shortlisted for Best Store Environment at the 2016 UK Jewellery Awards.
We were tasked with designing an environment befitting the Green+Benz exceptional retail brand experience. Helen’s passion and professionalism contributed hugely to the process. We’ve been able to give voice to all the unique, competing brands whilst creating a distinctive Green+Benz environment.
The new store features 120sqm of premium retail space including 12 linear metres of window display. The first floor houses office facilities and a workshop for on site bespoke work. In the main store, walls are painted in a natural warm stone tone and are contrasted by silvered damask wallpaper. Luxurious accents of leather and velvet upholstery are set against a truffle perimeter carpet and a lime-washed central oak floor. Glittering chandeliers add elegance both in the main shop and in the private consultation room. Architectural details such as the individual brand display bays are framed by polished chrome edge details, which together with numerous mirrors, adds to the overall sense of sparkle and glamour. In short, it all adds up to Green+Benz.