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Luxe by Hugh Rice Jewellers shortlisted for Best Store Environment by 2017 UK Jewellery Awards

Updated: Jun 11, 2019

Luxe by Hugh Rice in Beverley’s vibrant and historic Saturday Market, opened in time for Christmas 2015 and firmly launches this successful family owned jewellers into the luxury lifestyle jewellery sector. This new store complements their existing premium jewellery and watch store in Beverley’s Toll Gavel district.

“The team at Innovare Design led a very creative and collaborative process to help us realise our vision for this new brand extension. We’ve benefited immensely from their retail expertise and are thrilled with the end result: the new brand and store delivers on every front and trading to-date looks extremely promising.” Paul Rice, Hugh Rice Managing Director

Our previous store design project for Hugh Rice was in Harrogate, back in 2014. That new concept store was well received locally and has been trading strongly. So we were thrilled to be asked to help them with this next critical brand development phase.

This was a major build project in its own right. We needed to stabilise the building and completely rebuild the first floor. We retained all the original beams and architectural features but by painting them out in the new Luxe colour palette we achieved the contemporary look we were after. Indeed these added weight to the new brand’s heritage.

Throughout the store, soft warm grey tones are complemented by burnished bronze details and a light oak floor. Smoked mirrored cabinets and leather furnishings add to the overall sense of luxury. A carefully balanced and integrated lighting design – incorporating windows, shelves and ceilings – achieves optimum focus on key products as well as full visibility in store.

After an intensive 9 months programme, the result is a great example of teamwork at its best. Thanks to the close cooperation of the client, structural engineers and contractor, we’ve delivered our creative vision while adhering to the strict conservation requirements for this Grade II listed building.


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