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London, UK

RayBan

Planning

Retail design

We have worked with leading optical manufacturer Luxottica on their numerous fashion, luxury and sports eyewear brands.

 

For their premium sunglass brand RayBan, we were tasked with helping them launch the world premier  stand-alone store based in the heart of London’s Covent Garden district. The urban basement concept features an alluring video window wall to tempt customers down to the ‘underground’ shopping experience.


We also helped RayBan maximise numerous short-term pop-up opportunities in both shop-in-shops as well as duty free locations. The pop-up kiosk pictured above – installed in Heathrow’s Terminal 5 - incorporated digital ‘polarisation screens’ that come to life for customers when trying on sunglasses.