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Dublin, Republic of Ireland

Rocks Jewellers


Retail design

Firmly established as one of Ireland’s leading independent jewellers, Rocks is a family business renowned for its quality of service and excellent craftsmanship. Their flagship store in Grafton Street – Dublin city’s premier shopping district – draws customers from across Ireland and beyond, while their nearby Stillorgan store, has been serving a loyal fan base for over 40 years.

Our redesign for both stores creates a more contemporary

retail experience for Rocks’ and builds on their renowned

welcome and relaxed atmosphere. The Rocks heritage and their great brand story are now expressed more clearly in store for both their established and new customers.

“Innovare Design have helped us to reassert our brand authority over the store space. It’s become a great platform to display and tell our own stories.”

Helen Carr, Marketing Manager, Rocks Jewellers

“It's been a real step-change for the business and the response from customers has been amazing.”

Robert Rock, MD, Rocks Jewellers

Finalist, Excellence in Collaboration, Irish Fit Out Awards 2020

Finalist, Retail Project of the Year, Irish Fit Out Awards 2019

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