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UK, Brazil, Turkey, Netherlands

Sunglass Hut

Fashion eyewear


Retail design


We worked with Sunglass Hut on their UK store rollout programme, including the design development of flagship stores in central London and their new generation of UK airport shops at Gatwick South, Heathrow Terminal 5 and the BAA Terminal 2.


Internationally, we designed Sunglass Hut’s inaugural stores in Brazil and Turkey, as well as shop-in-shops for Holland’s prestigious de Bijenkorf department stores.

Our shop-in-shop and kiosk design concept won Sunglass Hut’s international search for an innovative solution to their global development for these retail formats.

"Innovare Design always achieve great results for us. They have been a part of our retail design team since 2007 and still deliver the same enthusiasm and commitment they had on day one.”

Richard Peck, Managing Director, Luxottica Retail UK & Ireland

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