TH Baker Birmingham shopfront
TH Baker Birmingham shopfront

TH Baker customer consultation
TH Baker customer consultation

TH Baker branded perimeter wall
TH Baker branded perimeter wall

TH Baker Birmingham shopfront
TH Baker Birmingham shopfront

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Birmingham, UK

TH Baker

Planning

Retail design

Our retail design solution for TH Baker had to satisfy some exacting parameters from Birmingham’s Grand Central shopping centre management team to ensure that this store sat comfortably in the aspirational and iconic interior architecture of the atrium above New Street station - the UK’s busiest railway station outside of London. We designed a unique and stimulating shop front to ensure the very best prominence for our client, even from a distance. Inside, the store exudes a warm, luxurious and stylish feel, in keeping with the rich and vibrant mall environment.

“Together with Innovare Design I think we have delivered an outstanding, contemporary store to showcase our collections of prestigious and designer brand name jewellery and watches. I’m confident that shoppers will love not only the wide choice on offer but our new environment too.”

Phil Higgs, Director at TH Baker