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Berry's Jewellers

Brand review


Retail design

With a heritage dating back to 1897, award-winning Berry’s is one of the most distinguished retail jewellers in the North of England. Now in its fourth generation with 10 stores, Innovare Design were asked to help with a brand review and a major store development project of their flagship store in Leeds.


Our challenge was to transform the existing site, doubling its size by unifying the exterior and interior architecture of two distinctly different buildings. The result is a destination boutique reflecting the heritage and values of Berry’s brand and a luxurious space that reflects their quality and service.


Jewellery and watches are beautifully curated and customers can now enjoy private appointment areas, VIP Rooms, an Event space and the chance to see Berry’s skilled craftsmanship come to life in the store’s workshop.


“We are really pleased with the store. It has ticked the boxes and we have achieved what we wanted to achieve.”

Simon Walton, MD, Berry’s Jewellers


Winner, Watch Retailer of the Year, UK Jewellery Awards 2020

Winner, Best New Store/Store Refurbishment of the Year, Professional Jeweller Awards 2019

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